Roadrunner Nomad

WEBSITE & 3D CONFIGURATOR

ICON-F

Interactive Brand Collaboration Experience

Studio 3DX developed a fully interactive online 3D configurator experience tailored around the ICON-F identity.

Digital Collaboration Platform

Rather than functioning as a traditional consumer-focused configurator, the platform was conceived as a premium B2B experience — allowing fashion, lifestyle, automotive, and luxury brands to visualise collaborative concepts through an immersive interactive environment.

Digital Collaboration Platform

Rather than functioning as a traditional consumer-focused configurator, the platform was conceived as a premium B2B experience — allowing fashion, lifestyle, automotive, and luxury brands to visualise collaborative concepts through an immersive interactive environment.

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Digital Collaboration Platform

A New Tool For Brand Partnerships

Studio 3DX Configurator for ICON-F allows future partnerships to be presented dynamically, helping brands communicate creative direction, exclusivity, and identity long before physical production begins.

A New Tool For Brand Partnerships

Studio 3DX Configurator for ICON-F allows future partnerships to be presented dynamically, helping brands communicate creative direction, exclusivity, and identity long before physical production begins.

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A New Tool For Brand Partnerships

ICON-F x Dior

The First Collaboration

The first ICON F project was launched in collaboration with Dior through Il Bacaro Dior, the branded cocktail bar experience created at Hotel Cipriani in Venice as part of the internationally recognised Dioriviera pop-up activation. The experience formed part of Dior’s wider seasonal takeover of the hotel, combining luxury hospitality, fashion, design, and immersive brand storytelling.

Interface preview

Studio 3DX continues to explore this direction through interactive platforms designed for the future of luxury brand engagement.