3D CONFIGURATOR & WEBSITE
Bespoke Series
Transforming bespoke vessel design into an interactive, high-conversion digital experience
A fully digital experience for custom-built vessels
Bespoke Series partnered with Studio 3DX to create a fully integrated digital experience that reflects the essence of their brand: precision, individuality, and craftsmanship. The project combined a high-end 3D configurator with a custom-designed website, allowing clients to explore, customise, and enquire about fully rebuilt and handcrafted classic Land Rover models in a seamless and intuitive way. Each vehicle is based on iconic models such as the Series and Defender ranges, reimagined through detailed restoration and personalisation. The result is not just a visual tool, but a complete digital sales platform, bridging inspiration with action.
High-Fidelity Visualisation
Bespoke Series required a platform that could communicate the depth of their customisation offering without overwhelming the user. Traditional brochures and static visuals were limiting the ability of clients to fully understand the product, while manual enquiry processes slowed down early-stage engagement. The challenge was to create a digital environment that feels as refined as the product itself, while enabling real-time interaction, structured configuration logic, and meaningful lead capture.
Interior View
The configurator allows users to step inside the vehicle and explore the cabin in full 3D. From seating layouts to upholstery materials and stitching details, every element can be examined up close. This interior perspective transforms the experience from visualisation to true design, giving clients confidence in both aesthetics and craftsmanship.
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Animation & Interactive Exploration
Beyond static viewing, the experience includes smooth camera transitions and interactive animations that guide users through the vehicle. From exterior walkarounds to focused interior views, the configurator presents each angle with intention, replicating the feeling of physically exploring a handcrafted build.
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Special Colour Collection
Users can select between Gloss and Matte finishes, instantly changing how light interacts with the vehicle. This is complemented by a curated palette of heritage-inspired and contemporary colours, allowing each build to feel truly unique. The system showcases how finishes behave in real time, reinforcing the premium nature of each selection.
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Roof Configurations
The configurator supports multiple roof options, including hard top, soft top, both configurations, or fully open setups. Each option dynamically updates the structure and silhouette of the vehicle, allowing users to define both the visual character and functional use of their build.
Decking & Material Detailing
Unique to the Bespoke Series experience is the inclusion of decking options, inspired by both automotive and marine craftsmanship. Users can choose between practical finishes and premium wooden deck solutions, adding a distinctive layer of personalisation that elevates the vehicle beyond traditional restoration.
Junior Edition
A standout feature of the platform is the Junior model, a scaled interpretation of the full vehicle. This allows Bespoke Series to extend their offering into a lifestyle product, creating a playful yet premium extension of the brand while maintaining the same level of configurability and design attention.
Alongside the configurator, Studio 3DX designed and developed a fully bespoke website that reflects the identity and philosophy of Bespoke Series — where heritage meets modern craftsmanship. The platform is built around storytelling and product exploration, guiding users through model ranges, lifestyle content, and the configuration experience in a seamless flow. From initial discovery to final enquiry, every touchpoint is carefully structured to communicate the value of fully rebuilt classic Land Rovers and their unique character . The result is a cohesive digital environment where brand, product, and interaction come together — elevating the entire customer journey beyond a traditional automotive website.
"Our vehicles are built around individuality and detail, and it was essential that our digital presence reflected that. Studio 3DX delivered a platform that captures the essence of Bespoke Series — giving clients the ability to design something truly personal before it even enters production."
