Project Overview

Buying a camper is not just a purchase—it’s an investment in adventure. But for many buyers, customizing their camper online or even in a showroom is frustrating and unclear. Traditional product pages fail to showcase all available accessories, upgrades, and layout choices in a way that helps customers make informed decisions. At showrooms, many add-ons and configurations aren’t physically available to see, making it difficult for buyers to visualize their perfect camper setup.

Roadrunner Camper recognized these challenges and partnered with Studio 3DX to develop a 3D configurator that allows customers to fully explore and personalize their camper—eliminating uncertainty and creating a more confident buying experience.

A Configurator for all the extras

Studio 3DX developed a real-time 3D configurator that simplifies the camper customisation process:

• See Every Option in Real Time: The configurator brings every available camper model and accessory to life, allowing customers to see all configurations in full detail  without having to rely on static images, emails and spec sheets.
• Eliminate Confusion in the Buying Process: Many buyers struggle with technical specifications, not knowing which accessories fit their camper or how different setups work together. The configurator makes it simple by visually displaying compatibility and possible layouts.
• No More Hidden Costs or Unclear Upgrades: Customers can add, remove, and swap accessories instantly while seeing how each change impacts their build and price.
• Customize Anytime, Anywhere: Unlike a showroom experience where options are limited, buyers can explore every available customization directly on Roadrunner’s website at their convenience.

Key Features & Benefits

• ‍Simplified Customization: Customers can build their camper exactly how they want with all available accessories shown in one place.
• ‍Confidence in Purchase Decisions: Seeing the final build before placing an order reduces hesitation and eliminates unexpected surprises.
• ‍Streamlined Sales Process: Instead of multiple showroom visits and back-and-forth discussions, buyers finalize their configuration online and arrive at the dealership ready to purchase.
• ‍Higher Customer Satisfaction: By reducing frustration and uncertainty, buyers feel more in control of their purchase, leading to better post-sale satisfaction and fewer change requests.

Results & Impact

The 3D configurator significantly boosted user engagement on Roadrunner Camper's website, leading to an increase in inquiries and customer interaction online finalizing selections faster, and reaching out with serious inquiries.