Project Overview

Nautimar Marine, a leader in luxury yacht sales and services, wanted to enhance the buying experience for high-net-worth clients. Traditional yacht presentations relied on static renderings, which made it difficult for buyers to explore bespoke design options. To modernize the process, Nautimar partnered with Studio 3DX to develop a fully interactive 3D yacht configurator for interior and exterior customization, transforming the way custom superyachts are designed and ordered online.

A Custom 3D Yacht Configurator

Studio 3DX collaborated with Nautimar Marine to create a high-end 3D configurator featuring:

• ‍Real-Time Customization – Clients could personalize layouts, materials, furniture, and colors with instant visual feedback eliminating uncertainty and reducing back-and-forth design revisions, helping buyers feel more confident in their enquiries
• ‍Premium Designer Assets – The configurator includes top-tier interior finishes sourced from renowned furniture designers, helping clients see and compare luxury materials within the context of their future yacht rather than relying on traditional fabric samples and mood boards.
• ‍Driving More Visitors & Inquiries – The configurator debuted at the 2024 Limassol Boat Show, where buyers customized Van Der Valk’s flagship models: Blue Jeans, Lady Lene, and Felis. The introduction of the 3D configurator led to a noticeable increase in booth traffic, as visitors were drawn to the interactive experience. Attendees engaged for longer, explored yacht designs in-depth, and more inquiries were submitted than in previous years, reinforcing the configurator’s role as a lead-generation tool.
• ‍Web-Based, No Downloads Required – Accessible directly from Nautimar’s website, allowing buyers to explore and finalize their yacht designs anywhere in the world without needing special software or showroom visits, removing barriers to early-stage engagement.
• ‍Lead Generation & Sales Integration – Custom yacht configurations can be saved, shared, and sent directly to the sales team, converting browsing into high-value leads and streamlining the buying process for both clients and sales representatives.

How the Configurator Accelerated Nautimar’s Sales

• ‍Higher Client Engagement – Prospective buyers spend more time customizing yachts, increasing their emotional investment in the purchase.
• ‍Faster Sales Conversions – The ability to see and refine designs reduces uncertainty, leading to quicker purchasing commitments.
• ‍Fewer Design Revisions – With clients finalizing designs before production, back-and-forth revisions dropped by 40%.
• ‍Stronger Competitive Edge – Offering a 3D customization experience set Nautimar Marine apart from competitors still relying on static brochures.

Results & Impact

By integrating the 3D configurator into their sales and marketing strategy, Nautimar Marine saw a 40% reduction in design time, as buyers could finalize yacht specifications earlier in the process. The ability to customize and visualize yachts in real time attracted more qualified leads, ensuring that inquiries came from serious buyers ready to move forward. The configurator also boosted customer confidence, eliminating uncertainty and reducing delays in decision-making. Its debut at the Limassol Boat Show led to increased booth traffic and industry recognition, positioning Nautimar Marine as a leader in superyacht sales innovation.

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