Project Overview

Karnic Powerboats, a leading manufacturer of high-performance powerboats in Cyprus, wanted to enhance customer engagement and accelerate their sales process. They needed a digital tool that would allow potential buyers to customize and visualize their ideal boat before purchase. To meet this demand, Karnic partnered with Studio 3DX to integrate a 3D boat configurator into their website, allowing customers to explore different layouts, equipment, and finishes in real-time.

Product-line Configurator

Studio 3DX developed a fully interactive 3D configurator tailored for Karnic’s entire powerboat lineup. The key features include:

• ‍Live Boat Customization – Users can modify layouts, seating arrangements, engine options, and color schemes, seeing updates instantly.
• ‍Web-Based Access – The configurator is directly integrated into Karnic’s website, eliminating the need for software downloads.
• ‍Instant Shareable Configurations – Each personalized boat generates a unique link, allowing users to save, share, and send inquiries directly to Karnic’s sales team.
• ‍Optimized for Lead Generation – Customers engaging with the configurator provide detailed customization preferences, helping Karnic’s team respond with personalized sales offers.

Key Features & Benefits

• ‍Higher Customer Engagement – Visitors spend significantly more time on the website exploring and customizing their powerboats.
• ‍Faster Sales Cycle – With real-time visualization, potential buyers make decisions quicker, reducing back-and-forth revisions.
• ‍More Qualified Leads – Customers submit detailed configurations resulting in higher-quality sales inquiries, leading to increased conversions.
• ‍Lower Marketing Costs – The digital configurator replaced costly prototype displays and showroom visits, making boat showcasing more efficient.

Results & Impact

Since launching the 3D configurator, Karnic Powerboats has seen an increase in customer engagement, with buyers spending more time interacting with Karnic’s product line. The implementation of the 3D configurator led to a significant boost in customer interaction and satisfaction. Karnic reported a notable increase in inquiries and a reduction in the sales cycle duration, attributing these improvements to the enhanced visualization and customization capabilities provided by the configurator.