Event Overview

At Limassol Motion, Studio 3DX showcased how its 3D configurators empower customers to personalize their off-road vehicles before making a purchase.

Personalising Adventure

Limassol Motion is a key event for automotive and outdoor enthusiasts, bringing together top brands in off-road vehicles, adventure gear and luxury cars. This year, Studio 3DX took center stage with its customisable 3D configurator for Roadrunner Campers, helping attendees experience firsthand how digital tools can transform the way customers engage with and buy automotives.

Buying an off-road camper is a major investment, and customisation plays a crucial role in customer satisfaction. However, traditional sales methods such as static brochures fail to provide an accurate representation of how the final product with all the extras will look. Studio 3DX’s 3D configurators allow customers to personalise every detail, from exterior finishes, gearing and equipment to interior layouts, ensuring they get exactly what they envision.

At Limassol Motion, attendees interacted with our configurator for Roadrunner Campers, designing their own off-road adventure setup, selecting roof racks, awnings, and storage solutions, all in real-time. The ability to see a camper’s custom setup before purchase boosts buyer confidence, shortens decision time, and increases conversion rates.

Limassol Motion proved to be a powerful platform for demonstrating how interactive 3D solutions are revolutionizing high-ticket sales, allowing brands to sell experiences, not just products.

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